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You would be surprised how simple lighting can emphasise your exhibition booth design! This is the factor that designers prioritise because it has the power to attract an audience. So, if you are curious as to why this is the case, read on further to find out why!
1. Receive more attention
A lot of clients may think that the brighter the better but a reputable exhibition designer from Singapore would tell you otherwise. In order to capture more attention from an audience, you should be strategic and consider distance when setting up lights. For example, using a strobe or moving lights if you are given a large venue.
2. Can highlight your logo
Of course, you would want to be instantly recognisable and a way to do that is to create focal points. Spotlights can do that for you as they can be used to highlight what item you would like to highlight. It is suggested that you place your logo where it can be enhanced like the above centre of your booth.
3. Create the right ambience
Creating a relaxed atmosphere is possible with the right type and position of lighting. Your acquired exhibition design services would suggest that this is necessary if your product is a scented candle. So, they would use soft or dim lighting to match a relaxed mood that your clients would feel if they bought your scented candle!
4. Make props engaging
In video games, items are colourised so that the player will engage with it. This is the same as your exhibition booth! This is a small effort to do but it has a great impact because your audience will see the details that you have exhausted in your booth!
Do you need the service of an exhibition design company in Singapore? Hire CDI World SG today! Visit their website to know more about their services and get their contact information.
Resource:
https://ibb.co/f06sCt3
